ABOUT Red Bull
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.
ABOUT JAMES EDWARD & COMPANIES
While Red Bull was already an established brand and booming trend in Europe in the late 1990s, it was virtually unknown in the U.S. After all, Red Bull was introduced in Europe in 1986 but it wasn’t until 1997 that Red Bull North America was founded and began its Red Bull distribution on this side of the ocean.
Chaparral Distributing, which began its operations in April 2006, may seem like it was an overnight success. However, the real story of Matador actually goes back a bit further.
Why Choose Us?
Chaparral Distributing, LLC is a best in class distributor partner focused on maximizing customer service through innovation, employee development, and a competitive sales culture with a passion for winning.